Brighthaven Digital is a Google Ads agency for businesses that sell through enquiries, calls and quotes. We build accounts that optimise toward the leads your sales team actually wants — and we can show you which keyword produced each one.
We only do Google Ads. That sounds like a limitation until you see how much of an account most agencies never touch — the feed of conversion data going back into it, the calls nobody counted, the landing page quietly wasting half the budget.
The core of almost every lead-generation account. Built at query level, with match-type discipline and negative lists maintained weekly rather than at handover and never again.
Powerful, and perfectly capable of spending your budget on people who were already going to call you. We separate brand traffic, structure asset groups properly and hold it to account with experiments.
Where the next quarter's search volume comes from. YouTube, Discover and Gmail placements used to create demand, measured on branded search lift rather than on view counts.
In lead generation the best enquiries arrive by phone and never reach your analytics. We track calls to keyword level and import qualified-lead and sale values back into Google Ads from your CRM.
You can halve your cost per lead without touching a bid. We design, build and test the pages your ads point at, because the click is only half the transaction.
Most underperforming Google Ads accounts we inherit are not badly managed, they are badly measured. Duplicate conversions, counted form views, consent quietly breaking the whole thing.
Every Google Ads engagement follows the same opening sequence. It is deliberately unglamorous, and it is why our accounts keep improving into year two rather than peaking in month three.
Account structure, search term waste, conversion integrity, Quality Score patterns and landing page performance. You receive a written audit naming the three things costing you the most money — whether or not you hire us.
We fix conversion tracking, deduplicate actions, wire up call tracking and connect your CRM so Google Ads learns from qualified leads instead of raw form fills. Smart Bidding is only as good as what you feed it.
New campaign architecture, brand separated from non-brand, fresh ad copy and a controlled bidding transition. We move targets in planned increments so every change stays attributable.
Budget follows the campaigns proving qualified leads. Weekly specialist calls, monthly commercial reviews, and a quarterly session where we argue about what to stop doing.
Illustrative engagements from our portfolio. Client names withheld under commercial confidentiality; figures are twelve-month, like-for-like comparisons taken from client CRM records rather than from Google Ads alone.
The account reported 900 conversions a month and the partners were unimpressed. We rescored conversions on matter value, imported them from the practice management system, and let Smart Bidding chase revenue instead of form fills.
Two-thirds of enquiries came by phone and none were tracked. We implemented call tracking to keyword level, discovered the best-converting campaign had been paused for being "unprofitable", and rebuilt the account around what actually rang.
A single Performance Max campaign was absorbing brand searches and reporting a return of nine. We excluded brand, split the account properly, and the true picture emerged — then we improved it for real.
We are not a full-service agency with a Google Ads department. Google Ads is all we do, which means our specialists have spent a decade inside one interface rather than a year each across six. In a platform that changes this often, that is the whole difference.
Included in a standard Google Ads retainer.
“They told us our best campaign was the one we had switched off. They were right, and they had the call data to prove it.”
Marketing DirectorNational home improvement
“Our previous agency reported a return of nine. Brighthaven showed us it was three once brand was excluded. Painful, and worth it.”
Commercial DirectorB2B services
“Two years in and the account is still getting better. That has never happened to us with Google Ads before.”
Managing PartnerProfessional services
A 45-minute call with a senior Google Ads specialist. We open your account live, show you the wasted spend in the search terms report, and tell you honestly whether we are the right agency. No slides, no pitch theatre — and you keep the findings either way.
Request a free account audit